Majestic Butter

As Senior Art Director at SRW, I led the creative execution of digital and social campaigns for Majestic Butter, translating brand strategy into engaging, high-impact visual storytelling. Working closely with copywriters, strategists, and account teams, I concepted and art directed content across Instagram, Facebook, TikTok, and YouTube, ensuring every asset reflected the brand's playful personality while driving audience engagement.

From social campaigns and motion content to email marketing, packaging, and direct mail, I oversaw the creative development of a wide range of consumer touchpoints. This project showcases a collection of work spanning social media, branded video, package design, email marketing, and promotional collateral, demonstrating an integrated approach to building a cohesive and memorable brand experience.

Social Posts

Majestic Energy
Supplement package designs

Majestic Butter email

Boxed butter mailer design